Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Hey kids, someone's making phony Alpha-Bits. 0:01 They look almost as good as Alpha-Bits, 0:04 taste almost as good too. 0:07 - (cackles) Mighty Mouse will never know 0:09 they're not real Post Alpha-Bits. 0:12 (gasps) Mighty Mouse! 0:15 - Gee, Mighty Mouse, you knew they weren't real Alpha-Bits. 0:17 - Sure, everyone can tell real Post Alpha-Bits. 0:20 Only Post Alpha-Bits have all the letters of the alphabet 0:23 and energy and stuff to make you big and strong! 0:26 Together We know, Mighty Mouse! 0:29 ♪ A, B, C, D, E, F, Gee ♪ 0:31 ♪ Alpha-Bits for you and me ♪ 0:34 ♪ The shape is new, a new taste too ♪ 0:36 ♪ So nutritious, good for you ♪ 0:39 - Good for you! 0:42 - Try Alpha-Bits and you will see. 0:43 ♪ They're A, B, C, Delicious ♪ 0:46 - Now let's get that guy making the fake Alpha-Bits. 0:49 - Ask Mom to get you some Post Alpha-Bits, kids! 0:52 (crash) 0:54 They're sparkled with sugar 0:55 to taste just a little bit better. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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