Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Hey kids, Alpha-Bits has news for you. 0:01 Post Alpha-Bits is giving you a chance to win 0:04 one of 6,000 terrific P-R-I-Z-E-S prizes, 0:07 like a Gilbert erector rocket launcher set, 0:12 that that fires rockets into space 0:14 or a genuine Gilbert high powered telescope 0:16 to see the stars and the moon and close up, 0:19 or a fully equipped Gilbert microscope 0:22 that makes even a tiny amp look bigger than life. 0:25 There are 6,000 of these prizes 0:28 in the Post Alpha-Bits toys sweepstakes 0:30 and it's easy to win as ABC. 0:32 All you do is send your name and address 0:35 to a post office box 60, New Brighton, Minnesota. 0:37 But do it right away, and for a very special offer 0:40 on an American buyer anniversary train, 0:43 look on the back of this package 0:46 and don't forget to open the package 0:47 and eat a power-packed a bowl full of Alpha-Bits. 0:49 #They're ABC delicious. 0:52 - Get 'em at and enter the 0:55 Post Alpha-Bits sweepstakes right away. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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