Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A-ha! 0:01 As soon as this pot is hot, in you go. 0:02 (smacks lips) 0:05 Now for my nap. 0:07 And then... (laughing) 0:08 - Look fellas, I'm free! 0:10 Now let me at those Post Alpha-Bits, 0:12 they're going to save us. 0:14 Mice How?! 0:15 - I'll send Mighty Mouse a message made from Alpha-Bits 0:16 that spells help. 0:19 Hooray for Alpha-Bits! 0:20 Now friend, take it to Mighty Mouse. 0:22 - Here I am! 0:26 Mice Hooray! 0:27 - Won't you join us in some Alpha-Bits? 0:28 - Yes, sir, 'cause they're good for you. 0:30 Made of crisp oats to help build strong bodies. 0:33 Sparkled with just the right amount of sugar 0:35 for quick, extra energy, 0:37 like I need to get rid of him. 0:39 (playful music) 0:41 ♪ A B C D E F ♪ 0:43 - G! 0:44 ♪ Alpha-Bits for you and me ♪ 0:45 ♪ The taste is new, a new shape too ♪ 0:47 ♪ So nutritious, good for you ♪ 0:50 - Try Alpha-Bits and you will see 0:53 ♪ They're a b c dee-licious! ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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