Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - When I grow up, I'm gonna be beautiful like mother. 0:03 And all my children are gonna eat Post Alpha-Bits. 0:07 - I'm not a children, I'm a cowboy. 0:10 - All us mothers know, 0:13 Alpha-Bits helps make you children big and strong. 0:14 - I'm not a children, I'm a cowboy. 0:18 - And Alpha-Bits is fun too. 0:21 ♪ A, B, C, D, E, F, gee ♪ 0:24 ♪ Alpha-Bits for you and me ♪ 0:26 ♪ Shape is new and new taste too ♪ 0:28 ♪ So nutritious, good for you ♪ 0:31 Good for you. 0:34 ♪ Try Alpha-Bits and you will see ♪ 0:35 ♪ They're A, B, C, dee-licious ♪ 0:37 Male Narrator They sure are. 0:40 They're made of oats 0:41 and oats have something in them called, protein. 0:42 To help kids grow big and strong 0:44 and feel full of energy. 0:47 - Too bad there are no children around 0:48 to enjoy these Alpha-Bits. 0:50 - I'm not a cowboy, I'm a children. 0:52 Real grown ups like Alpha-Bits too. 0:55 My daddy does. 0:58

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