Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (joyful theme park music begins) 0:01 - Kids, it's fun, fun, fun-a-rama time 0:02 and that means that right now, 0:06 you get surprise toys, games, and gifts 0:08 with your favorite Post cereals 0:11 in the special fun-a-rama boxes. 0:13 Just look on the back of this box of new Post Alpha-Bits. 0:16 It tells you how to get 0:19 your exciting Mighty Mouse merry-pack. 0:21 The merry-pack is a fun-filled package 0:23 of 20 different toys, masks, and games. 0:25 Fool your friends with this Mighty Mouse mask, 0:28 or disguise yourself like this, 0:31 or play this game with Oil-Can Harry. 0:33 To get all these toys, 0:36 have Mom bring home new Post Alpha-Bits. 0:38 Directions for getting your Mighty Mouse merry-pack 0:41 are right on the Post Alpha-Bits box, 0:43 and you'll love delicious new Post Alpha-Bits. 0:45 These crispy letters are made of oats 0:48 and sparkled with just the right amount of sugar. 0:50 So enjoy new Post Alpha-Bits 0:53 and have hours of fun with the 20 toys 0:55 in your Mighty Mouse merry-pack. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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