Post: 40% Bran Flakes Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (indistinct chatter) 0:02 (splashing) 0:07 - I just turned 47 and from a physical standpoint, 0:11 a light breakfast is important to me. 0:14 I'd say about five days a week, 0:17 I'll have Post 40% Bran Flakes 0:19 and I think Post Bran Flakes 0:22 helps me maintain my physical abilities to do a job. 0:25 My oldest girl and I do quite a bit of swimming. 0:30 The youngest one, she likes swimming, 0:33 so I have to worry about that end of it. 0:36 It keeps me young and on-the-move. 0:38 We buy the Lodge Post 40% Bran Flakes 0:41 and if the children don't get at it, 0:45 it'll last me about a week and half to two weeks. 0:47 Narrator 1 Why don't you try them regularly? 0:51 Post 40% Bran Flakes in this new compact box: 0:53 another fine product of General Foods. 0:57 Narrator 2 Now, in a compact box. Holds just as much! 1:03 Much easier to store. New compact box by Post! 1:08

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