Post: 40% Bran Flakes Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (record scratches) 0:00 - And ladies, healthful food should be delicious. 0:02 - Hilda, what in the world are you doing? 0:05 - Taping my club speech on Max recorder. 0:08 - At breakfast? 0:10 - It's about Post Bran Flakes. 0:11 Listen. 0:14 Announcer Post 40% Bran Flakes. 0:15 The keep regular cereal with a flavor you'll love. 0:18 - That's me? 0:22 Announcer I beg your pardon. 0:23 - Yes ladies. That's you Hilda. 0:25 - Post Bran Flakes are light, delicious, and modern tasting. 0:28 That's right. 0:31 Announcer And that's why 0:32 they're just a little bit better. 0:33 ♪ Most any cereal is fine with me ♪ 0:38 ♪ As long as you spell it P O S T ♪ 0:40 ♪ Cause all Post Cereals happen to be ♪ 0:43 ♪ Just a little better ♪ 0:45 ♪ A little bit better ♪ 0:47 ♪ A little bit better ♪ 0:50 ♪ Than any other cereal happens to be ♪ 0:51 - Post Bran Flakes. 0:55 The bran cereal millions eat for flavor alone. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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