Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Parliament is now here in king size. 0:01 (horns blare) 0:04 Yes, America's most popular filter mouthpiece cigarette 0:05 now comes in both King size and regular 0:07 ♪ Take a Parliament, smoke a Parliament ♪ 0:10 ♪ More tars are filtered out, more pleasure comes through ♪ 0:12 Narrator Pleasure plus protection are yours 0:15 with Parliament's built in filter mouthpiece. 0:17 Here's superior filtering action you can prove to yourself. 0:19 Just break off the mouthpiece of a Parliament you've smoked, 0:22 and compared the used filter in the mouthpiece 0:25 with a fresh, clean one. 0:28 Here are the irritants that have been safely trapped. 0:29 More tars are filtered out. 0:31 More pleasure comes through. 0:33 And the extra absorbent Parliament filter 0:35 is absolutely pure. 0:36 It contains no harmful ingredients. 0:38 Efficient filtering, indeed. 0:40 Yet carefully balanced for easy draw 0:42 and full enjoyment of Parliament's superb tobaccos. 0:44 The filter is recessed deep inside 0:48 the Parliament mouthpiece. 0:50 Safety zone protection keeps the trapped irritants 0:51 away from your mouth. 0:54 Now more than ever, you're so smart to smoke Parliament. 0:55 In new King size or regular. 0:58

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