Philip Morris: Parliament Cigarettes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:00 Narrator You know the reputation 0:04 of this famous recessed filter cigarette. 0:06 Neat, clean smoking. 0:08 Now Parliament takes an extra step 0:11 and adds activated charcoal. 0:13 Behind the Parliament recess, 0:15 there's an extra step for extra flavor. 0:17 Now Parliament brings activated charcoal 0:20 to it's recessed filter system. 0:22 Activated charcoal granules are firmly suspended 0:25 throughout the inner filter. 0:28 All the smoke is exposed to charcoal 0:30 to give parliament the smooth rich flavor you like. 0:32 Parliament, the first and only cigarette 0:36 with an activated charcoal filter system recessed. 0:38 Recessed, a neat, clean 1/4 inch away. 0:41 And tobacco tastes best when the filter's recessed. 0:44 So smoke neat, smoke clean, smoke Parliament. 0:47 The cigarette that takes an extra step for extra flavor. 0:51 Enjoy recessed filter Parliament, 0:55 now with activated charcoal. 0:57

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