Philip Morris: Parliament Cigarettes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bob, have you seen my cigarettes? 0:01 - Hm? 0:03 - Oh, they're over there in my bag. 0:05 Would you get them for me please, dear? 0:06 - Yeah, sure. 0:09 ♪ Hap hap happy surprise ♪ 0:13 ♪ The new new Parliament's here ♪ 0:16 ♪ What a bright new flavor surprise ♪ 0:18 ♪ The new new Parliament's here ♪ 0:20 ♪ In a flip top box, new Parliaments ♪ 0:23 ♪ Have the recessed filter that really makes sense ♪ 0:25 ♪ Have a hap hap happy surprise ♪ 0:28 ♪ Go get the new Parliament cigarette ♪ 0:29 Something new? 0:32 - The new Parliament. Didn't you just see the commercial? 0:34 - I missed it. I was getting your cigarettes. 0:36 What'd they say? 0:39 - Oh, it has a flip top box, 0:40 a recessed filter, 0:43 new low price, and good taste, too. 0:45 - Can't argue with that. 0:48 A darn good smoke. 0:50 - Mm-hm. 0:52 - Darn good smoke! 0:54 ♪ Have a hap hap happy surprise ♪ 0:55 ♪ Go get the new Parliament cigarette ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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