Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is Mike Wallace, of Parliament. 0:01 Here's what you've been looking for in a filter cigarette. 0:04 The most important quarter-inch in smoking today. 0:07 It's the quarter inch Parliament recesses, 0:11 its high filtration filter. 0:13 And it's important to you because with Parliament, 0:15 you never touch, never taste the filter itself. 0:17 Trap, nicotine and tars can't possibly feed back 0:21 to your lips and tongue from the filter. 0:23 Now, someday every filter 0:26 will probably be made this better way, 0:28 but today, only Parliament 0:30 gives you this year's ahead design. 0:31 The United States Testing Company confirms only 0:34 a recessed Parliament has high filtration 0:37 with no filter feedback. 0:39 And best of all, tobacco tastes best, 0:42 when the filter is recessed. 0:46 Next time make it Parliament, 0:48 same popular prices, ordinary filters in soft pack or box. 0:49 Smoke Parliament, with the most important 0:53 quarter-inch in smoking today. 0:56 You will like them. 0:58

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