Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (country music) 0:02 Cowboy It's the most important 0:06 quarter inch in smoking today. 0:07 In a Parliament, trapped nicotine and tars all stay 0:10 a quarter inch away, a quarter inch away. 0:14 It's the quarter inch the filter is recessed from the tip, 0:18 so no filter feedback can reach your lips. 0:22 Tobacco tastes best when the filter's recessed. 0:26 Smoke Parliament. 0:30 Narrator Someday, every filter 0:33 will probably be made this better way. 0:34 Recessed this most important quarter inch 0:37 to prevent filter feedback. 0:39 (stamp thuds) The United States Testing Company confirms 0:42 only recessed Parliament has high filtration 0:44 with no filter feedback. 0:47 Cowboy It's the most important 0:49 quarter inch in smoking today. 0:51 Smoke Parliament. 0:53 Narrator Parliament, popular price, soft pack or box. 0:56

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