Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat piano) 0:01 ♪ It's the most important quarter-inch in smoking today ♪ 0:05 ♪ In a parliament trap ♪ 0:08 ♪ Nicotine and tars all stay ♪ 0:10 ♪ A quarter-inch away ♪ 0:12 ♪ A quarter-inch away ♪ 0:14 ♪ It's the quarter-inch the filter is recessed from the tip ♪ 0:15 ♪ So no filter feedback can reach your lips ♪ 0:19 ♪ Tobacco tastes best when the filter's recessed ♪ 0:23 ♪ Smoke Parliament ♪ 0:26 Voiceover Someday every filter 0:31 will probably be made this better way. 0:33 Recessed this most important quarter-inch 0:35 to prevent filter feedback. 0:38 The United States testing company confirms, 0:40 only recessed Parliament has high filtration 0:43 with no filter feedback. 0:46 ♪ It's the most important quarter-inch in smoking today ♪ 0:48 ♪ Smoke Parliament ♪ 0:52 - Parliament. Popular price, soft pack or box. 0:56

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