Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Horn honks) 0:01 ♪ It's the most important quarter inch in smoking today ♪ 0:04 ♪ In a Parliament, trapped nicotine and tars all stay ♪ 0:08 ♪ A quarter inch away ♪ 0:11 ♪ A quarter inch away ♪ 0:13 ♪ It's the quarter inch ♪ 0:15 ♪ The filter is recessed from the tip ♪ 0:16 ♪ So, no filter feedback ♪ 0:18 ♪ Can reach your lips ♪ 0:20 ♪ Tobacco tastes best ♪ 0:22 ♪ When the filter's recessed ♪ 0:23 ♪ Smoke Parliament ♪ 0:25 - Someday all filters will probably be made this better way. 0:27 Recessed, like todays Parliament. 0:30 Unlike flush filters, Parliament can not feed back nicotine 0:32 and tars because Parliament's filter is recessed, 0:36 this most important quarter-inch to prevent filter feedback. 0:39 The United States Testing Company confirms high filtration, 0:43 no filter feedback. 0:47 Today only Parliament, the world's most experienced filter 0:49 people bring you this years ahead design. 0:52 ♪ It's the most important quarter inch in smoking today ♪ 0:54 ♪ Smoke Parliament ♪ 0:57

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