Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (handstamp thumps) 0:02 Announcer From United States Testing Company 0:02 comes this report. 0:04 Only high filtration Parliament has no filter feedback. 0:05 Because unlike other filters, 0:09 Parliament's filter is recessed, 0:11 set deep down inside. 0:13 - Yes, when your filter's recessed, 0:15 there's no filter feedback. 0:17 No feedback of nicotine and tar 0:19 from filter to your mouth. 0:21 Let me show you what I mean. 0:23 Using an ordinary filter and a Parliament, 0:25 I press both onto sensitized paper. 0:29 Like this. 0:31 See? 0:33 The ordinary filter feeds back 0:34 the nicotine and tar. 0:35 But with Parliament it's clean, 0:37 there's no filter feedback. 0:40 Obviously, the more your filter traps, 0:42 the more important this recessed filter becomes. 0:44 You get clean tobacco flavor with every puff. 0:47 Clean because there's no filter feedback. 0:50 (handstamp thumps) 0:54 Announcer Confirmed by United States Testing Company. 0:55 Parliament. 0:57 Now available in pack or box. 0:58

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