Philip Morris: Parliament Cigarettes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Good golf, putting the ball 0:01 where it belongs, in the cup. 0:04 Good smoking, putting the filter where it belongs, 0:06 recessed away from your lips. 0:10 That's precisely where Parliament puts it 0:14 so you get not just filtration 0:17 but filtration in depth. 0:19 Check Parliament's filter. 0:21 It's super-fine, adds a new measure 0:23 of mildness to the taste. 0:26 Check this filter's position, 0:28 not at the tip, but recessed 0:30 a sound, sensible 1/4 inch away. 0:32 Your lips never touch, and you never taste 0:36 the filter in Parliament. 0:40 What you get is the clean tobacco taste 0:41 that comes from filtration in depth. 0:43 (energetic orchestral music) 0:46 so when it's time for your next pack of cigarettes, 0:49 make the switch to the cigarette 0:51 that gives you not just filtration 0:53 but filtration in depth. 0:55 Switch to Parliament. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:08:17