Philip Morris: Parliament Cigarettes, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (happy sounding music) 0:01 Narrator This man knows the value of an extra margin 0:06 in the helmet he wears in the cigarette he smokes. 0:09 (happy sounding advertising jingle) 0:13 Extra margin because Parliament puts the filter 0:17 where it does you the most good. 0:20 Recess the neat clean quarter-inch away. 0:22 Extra margin because tobacco tastes best 0:25 when the filters recess 0:28 (happy sounding advertising jingle) 0:30


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John W. Hartman Center for Sales Advertising & Marketing History


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