Philip Morris: Parliament Cigarettes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There never was a better time. 0:02 You never had a better reason 0:05 to switch to recessed filter Parliament cigarettes. 0:07 That's because every Parliament gives you the bonus 0:10 of an extra margin. 0:13 Extra margin, because Parliament doesn't put its filter 0:15 at the tip, as so many filter brands do, 0:18 but keeps it recessed, a neat clean 1/4 inch away, 0:20 right where it does the most good. 0:24 Extra margin because, 0:26 (lighter clicking) 0:29 (flame crackling) 0:30 (lighter clicking) 0:31 (exhales softly) 0:33 tobacco tastes best, 0:35 when the filter's recessed. 0:37 When it's time for your next pack of cigarettes, 0:39 don't order up out of habit. 0:42 Think it over. There never was a better time. 0:43 You never had a better reason, 0:46 to switch to recessed filter Parliament. 0:49 The cigarette that gives you an extra margin. 0:52

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