Philip Morris: Parliament Cigarettes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (big band music) 0:01 Narrator This man knows the value of an extra margin 0:05 in the mask he wears, in the cigarette he smokes. 0:07 Woman Singing Every Parliament gives you 0:12 extra margin. 0:14 Narrator Extra margin for flavor, 0:16 because Parliament put the filter 0:17 where it does the most good, 0:19 recessed a neat, clean quarter inch away. 0:21 Extra margin because Parliament is tested 0:23 for uniformity month after month 0:25 by the United States Testing Company. 0:27 Extra margin because tobacco tastes best 0:30 when the filter is recessed. 0:32 Woman Singing Parliament gives you 0:36 extra margin! 0:38 Parliament gives you, extra margin! 0:39 Female Chorus The filter's recessed and made to stay 0:42 Woman Singing A neat, clean quarter inch away. 0:45 Parliament gives you, extra margin. 0:47 Parliament gives you, extra margin. 0:50 Female Chorus You're smoking neat, 0:53 you're smoking clean with Parliament today. 0:54

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