Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Now, Parliament with recessed filter is best. 0:01 Host Best is the word for this new Hi-Fi Parliament. 0:05 Over 30,000 traps, 0:08 no other popular cigarette delivers less nicotine and tar. 0:10 And because this filter is recessed, 0:14 trapped nicotine and tar can't get on your lips. 0:16 Let me demonstrate with this chalk. 0:19 Just take any other filter cigarette, 0:21 chalk the filter like this, 0:24 then Parliament's recessed filter set deep down inside here. 0:27 Now press both against glass. 0:32 See? 0:35 The ordinary filter leaves the smear. 0:36 That's the point. 0:39 Only in Parliament the bitter nicotine and tar 0:40 from the filter can not get on your lips, 0:42 can't spoil Parliament's pure tobacco flavor. 0:45 You get a clean, satisfying smoke. 0:48 Narrator Continuously tested by 0:51 the independent laboratories of the United States 0:53 testing companies. 0:55 Smoke the best high Hi-Fi Parliament, 0:56 now popular price. 0:58

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