Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (stamp banging) 0:02 Announcer The first filter cigarette in the world 0:03 that meets the standards 0:04 of the United States Testing Company, 0:05 Parliament with a new high filtration filter. 0:07 - Here are the facts and this is the cigarette. 0:11 Parliament. 0:15 Proved. 0:16 In Parliament over 30,000 traps. 0:17 The most effective filtering material in a cigarette today. 0:19 No other popular cigarette delivers less tar and nicotine. 0:23 Proved in Parliament. 0:27 The exclusive recess filter holds trapped tar and nicotine 0:28 away from your lips. 0:32 There's no leakage from filter to mouth. 0:33 Proved in Parliament. 0:35 The most complete filtering action in cigarette history. 0:37 And the flavor story is simple. 0:41 More expensive tobaccos bring you the friendly satisfaction 0:43 that cigarettes were invented for. 0:46 Announcer All filtering findings you have 0:49 seen and heard are certified true 0:50 (stamp banging) 0:52 by the world's leading independent research laboratories. 0:53 Parliament. 0:56 Now for the first time at popular price. 0:57

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