Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (static) 0:00 Narrator From the nation's leading independent 0:01 research laboratory, 0:03 comes this important announcement. 0:04 The first filter cigarette 0:06 in the world that meets the standards 0:07 of the United States testing company. 0:09 Parliament, with a new high filtration filter. 0:12 - This is the cigarette, Parliament. 0:14 And these are the facts. 0:17 Proved, in Parliament over 30,000 traps. 0:19 The most effective filtering material in a cigarette today. 0:23 No other popular cigarette delivers less tar 0:26 and nicotine. 0:29 Proved, in Parliament, 0:30 the exclusive recessed filter holds trapped tar 0:31 and nicotine away from your lips. 0:34 There's no leakage from filter to mouth. 0:36 Proved, in Parliament, 0:38 the most complete filtering action in cigarette history. 0:40 And the flavor story is simple. 0:44 More expensive tobaccos, 0:46 bring you the friendly satisfaction 0:48 that cigarettes were invented for. 0:49 Narrator The filtering findings you have just seen 0:51 are certified true, 0:53 by the United States testing company. 0:55 Parliament. 0:57 Now at popular price. 0:58

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