Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Now Parliament's new Hi-Fi filter, 0:01 a new and significant advance in cigarette filtration. 0:04 - Here's something new and important 0:07 that should interest every smoker today. 0:08 I'd like to tell you about it. 0:10 It's the first filter ever to give you new high filtration 0:12 plus recess protection for really clean smoking. 0:16 The secret of high filtration 0:20 is Parliament's new filtering material. 0:21 It's the most efficient ever developed, 0:23 contains 28,000 filaments, each one 40% finer 0:26 than those in any other filter. 0:31 Other filters are flush with the end 0:32 where they can touch your lips, 0:34 but Parliament's Hi-Fi filter is recessed. 0:35 It's set deep down inside to keep trapped tars 0:38 and nicotine away from your lips. 0:41 You get a really clean smoke with the true flavor 0:44 of Parliament's traditionally finer tobaccos. 0:47 Try one for high filtration, recess protection, 0:50 really clean smoking. 0:54 Narrator Parliament's new Hi-Fi filter 0:56 now the same price as other filters. 0:57

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