Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Strike up a friendship with a new Parliament ♪ 0:02 ♪ Parliament cigarette ♪ 0:05 ♪ More expensive tobaccos ♪ 0:06 (jet whooshing) ♪ You can tell by the flavor ♪ 0:09 ♪ Recessed filter, so do yourself a favor ♪ 0:10 ♪ Strike up a friendship, a lasting friendship ♪ 0:13 ♪ With a Parliament cigarette ♪ 0:16 - A change of brands, huh? 0:21 Parliaments. 0:22 - Like 'em? 0:23 More expensive tobaccos. 0:24 (jet whooshing) 0:25 You can tell. 0:27 - Tell what? 0:28 - You can tell they use more expensive tobaccos. 0:29 - Yeah, it's a good smoke. 0:30 Say, how about that filter? 0:33 - You mean this recessed filter? 0:35 Right where the filter ought to be, 0:36 recessed to keep it away from your lips. 0:38 - Makes sense. 0:41 - Smokes clean. 0:42 Give you the best taste. 0:43 (jet whooshing) - Huh? 0:45 (jet whooshing) - Doesn't it? 0:48 (engine whirring) - (chuckling) Yeah, darn good smoke! 0:49 - Yeah! (laughing) 0:52 ♪ Strike up a friendship, a lasting friendship ♪ 0:53 ♪ With a Parliament cigarette ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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