Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Take a Parliament ♪ 0:01 ♪ Smoke a Parliament ♪ 0:02 ♪ You're so smart when you do ♪ 0:04 ♪ Take a Parliament ♪ 0:06 ♪ Smoke a Parliament ♪ 0:07 ♪ More tars is filtered out ♪ 0:09 ♪ More pleasure comes through ♪ 0:10 Narrator Yes, pleasure plus protection 0:12 are yours with Parliament's built in filter mouthpiece. 0:13 Here's superior filtering action you can prove to yourself. 0:17 Just break off the mouthpiece of a Parliament you've smoked, 0:20 and compare the used filter in the mouthpiece 0:23 with a fresh clean one. 0:25 Here are the irritants that have been safely trapped. 0:27 More tars are filtered out. 0:29 More pleasure comes through. 0:30 And the extra absorbent 0:32 Parliament filter is absolutely pure. 0:33 It contains no harmful ingredients. 0:36 Efficient filtering, indeed. 0:38 Yet, carefully balanced for easy draw 0:39 and full enjoyment of Parliament superb tobaccos. 0:42 The filter is recessed deep inside the Parliament mouthpiece 0:45 Safety zone protection 0:48 keeps the trap irritants away from your mouth. 0:50 You get pleasure plus protection. 0:53 ♪ Cause there's a built in filter mouthpiece ♪ 0:55 ♪ In each Parliament Cigarette ♪ 0:57

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