Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is Mike Wallace for Parliament. 0:01 Extra Margin. 0:04 What does Extra Margin mean to you? 0:05 To a driver on an icy road, Extra Margin can mean a good set 0:08 of tire chains. 0:12 To a master chef, Extra Margin can mean just the right herbs 0:14 for a secret recipe, but in a cigarette, 0:17 Extra Margin means Parliament. 0:20 Every Parliament gives you an Extra Margin today. 0:22 Extra Margin for flavor because Parliament puts the filter 0:26 where it does the most good. 0:30 Recess at clean 1/4 inch away. 0:32 Extra Margin because Parliament is famous for buying 0:34 and blending the finest tobaccos in the business. 0:37 Extra Margin because tobacco tastes best 0:40 when the filter is recessed, 0:43 and your own good taste confirms it. 0:45 Why smoke any other way? 0:48 When every Parliament gives you an Extra Margin, 0:50 puff after puff all through the day. 0:52 You're so smart to smoke Parliament. 0:55 Extra Margin, no extra cost. 0:57

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