Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gun shot) 0:01 Mike Wallace Mike Wallace on the Schuylkill River 0:02 in Philadelphia. 0:03 In a crew race like this, even after 2,000 meters 0:05 of hard rowing, a matter of inches can make 0:08 the all-important difference. 0:12 (crowd cheering) 0:13 Same thing in smoking pleasure. 0:15 A little difference can mean a lot. 0:16 That's why Parliament's quarter-inch recess is so important 0:18 to you. 0:22 Chorus In the Parliament, the filter is recessed 0:23 to stay. 0:25 Male Chorus A quarter inch away. 0:26 Female Chorus A quarter inch away. 0:28 Chorus Yes a quarter inch away 0:29 is where the filter is placed. 0:31 Woman Singing So no filter feel 0:33 that can spoil the taste. 0:35 Chorus Tobacco tastes best when the filter's recessed. 0:37 Smoke Parliaments. 0:40 - Parliament, with its famous hi-fi recessed filter 0:42 is continually tested 0:45 for uniformity by the United States Testing Company. 0:46 And your own good taste tells you the flavor's pure 0:49 and true. 0:52 Chorus Tobacco tastes best when the filter's recessed. 0:54 Smoke Parliaments. 0:56 Wallace Popular price. 0:58

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