Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering) 0:01 (bell rings) 0:02 (horses galloping) 0:04 - Mike Wallace at High Lea. 0:05 Even in a mile race, a matter 0:09 of inches can make the all-important difference. 0:11 Same thing in smoking pleasure. 0:13 A little difference can mean a lot. 0:15 That's why Parliament's 1/4 recess is so important to you. 0:18 ♪ In a Parliament the filter is recessed to stay ♪ 0:22 ♪ A 1/4 inch away ♪ 0:26 ♪ Yes, a 1/4 inch away is where the filter is placed ♪ 0:29 ♪ So no filter feedback can spoil the taste ♪ 0:33 ♪ Tobacco tastes best when the filter is recessed ♪ 0:37 ♪ So Parliament ♪ 0:40 - Parliament, with its famous hi-fi recess filter, 0:41 is continually tested for uniformity 0:45 by the United States Testing Company, 0:47 and your own good taste tells you the flavor's pure 0:49 and true. 0:53 ♪ Tobacco tastes best when the filter's recessed ♪ 0:54 ♪ So Parliament ♪ 0:56 Mike Popular price. 0:58

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Original permalink · Record added: 2025-04-22 23:07:35