Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light music plays) 0:02 Man There's a most important quarter inch 0:05 in Parliament today. 0:07 In a Parliament, trap nicotine and tars 0:09 all stay a quarter inch, a quarter inch away. 0:12 It's the quarter inch the filter is recessed from the tip, 0:17 so no filter feedback can reach your lips. 0:21 Tobacco tastes best when the filter's recessed. 0:25 Smoke Parliament. 0:30 Presenter Someday, every filter 0:32 will probably be made this better way. 0:34 Recessed this most important quarter inch 0:36 to prevent filter feedback. 0:38 The United States Testing Company confirms, 0:42 Parliament, only leading cigarettes with high filtration 0:44 and no filter feedback. 0:47 Man Tobacco tastes best 0:49 when the filter's recessed. 0:51 Smoke Parliament. 0:53 Presenter Parliament. 0:56 Popular price, soft pack or box. 0:57

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