Mead Johnson & Co.: Good Measure Diet Dinners, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Edward Dalton (Mead Johnson & Co) D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This woman is on a diet, but she's eating! 0:01 Eating full meals like chicken with noodles, 0:05 vegetables, gravy, twice a day! 0:08 Yet she can lose as much weight 0:11 as with the well-known liquid diets, 0:13 with today's new way to diet! 0:14 The Edward Dalton Company introduces Good Measure, 0:17 the world's first 300 calorie diet dinners. 0:20 Now you can eat full meals and lose weight too. 0:23 How is this possible? 0:27 The Edward Dalton Company discovered 0:29 how to actually control calories 0:30 so each dinner is precisely 300 calories, 0:33 as nutritionally complete as a meal can be! 0:36 Here's a diet not too steep to stick to. 0:39 Eat an average breakfast. 0:42 For lunch and dinner, enjoy full meals 0:43 like Good Measure chicken with noodles, 0:46 beef stew, or chili con carne, 0:48 and lose as much weight as you would 0:50 with the well-known liquid diets. 0:52 Dieters, welcome back to eating 0:54 with Good Measure diet dinners! 0:57