Mead Johnson & Co.: Good Measure Diet Dinners, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Edward Dalton (Mead Johnson & Co) D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator The world is unfair to a dieter. 0:01 Who can stay on a diet when this is all there is to eating? 0:04 Now, from the Edward Dalton Company 0:08 comes today's new way to diet. 0:10 Good Measure, the world's first 300 calorie diet dinners. 0:12 Now, you can actually eat full meals, 0:16 like meat, potatoes, gravy twice a day, 0:19 and still lose as much weight as you would 0:22 with the well-known liquid diets. 0:24 Impossible? 0:26 Until now. 0:27 The Edward Dalton Company discovered 0:28 how to control calories in full meals. 0:30 Like beef stew. 0:33 So each dinner is precisely 300 calories, 0:34 as nutritionally complete as a meal can be. 0:37 Here's a diet not too steep to stick to. 0:40 Eat an average breakfast. 0:43 For lunch and dinner, enjoy full meals 0:44 of Good Measure beef stew, chicken with noodles, 0:46 or chili con carne, and still lose as much weight 0:50 as you would with the well-known liquid diets. 0:53 Dieters rejoice, 0:55 with Good Measure Diet Dinners. 0:57