Mead Johnson & Co.: Good Measure Diet Dinners, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Edward Dalton (Mead Johnson & Co) D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - How long before you fall off your diet 0:01 when this is all there is to eating? 0:05 Dieters, welcome back to eating. 0:08 Today there's a new way to diet. 0:10 The Edward Dalton company introduces Good Measure, 0:12 the world's first 300 calories diet dinners. 0:16 Now you can actually eat full meals 0:18 like meat, potatoes, gravy, twice a day 0:20 and still lose as much weight 0:23 as with the well known liquid diets. 0:25 How is it possible? 0:27 The Edward Dalton company discovered 0:28 how to actually control calories 0:30 in full meals like beef stew. 0:32 So each dinner is precisely 300 calories. 0:34 As nutritionally complete as a meal can be. 0:37 Here's a diet not too steep to stick to. 0:40 Eat an average breakfast. 0:42 For lunch and dinner, enjoy full meals 0:43 of Good Measure beef stew, chicken with noodles, 0:46 or chili con carne. 0:48 And still loose as much weight 0:50 as with the well-known liquid diets. 0:51 Dieters rejoice with new Good Measure diet dinners. 0:53