IBM Selectric Typewriters, 1960s

Year Published: 1960s

Creator: IBM D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (typewriter clacking) 0:02 Narrator This is the best thing 0:06 that's happened to typing since electricity. 0:07 The IBM Selectric typewriter. 0:10 Instead of type bars, 0:12 there's an ingenious printing element 0:14 that dances across the paper at incredible speed. 0:19 Faster even than the eye can see. 0:22 Now watch in slow motion as it turns, 0:25 tilts and prints. 0:28 This tiny printing element is also interchangeable. 0:31 Simply remove one type style, 0:36 choose another from several distinctive typefaces, 0:38 and click it into place. 0:43 Takes only five seconds, 0:47 and you're ready to start typing again. 0:49 Someday all typewriters will work like the IBM Selectric, 0:51 but why wait? 0:55 (typewriter clacking) 0:57

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