IBM Selectric Typewriters, 1960s

Year Published: 1960s

Creator: IBM D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (ding) 0:01 (typing sounds) Narrator Here's a better way to put words on paper, 0:04 a remarkable electric typewriter, the IBM Selectric. 0:07 This is what makes it different, 0:13 an ingenious printing element 0:15 that works faster than the eye can see, 0:17 watch it in action. 0:20 (typing sounds) 0:21 Now in slow motion, as it turns, tilts, prints. 0:26 (typing sounds) 0:31 The IBM Selectric is versatile too. 0:34 From many different snap on, snap off elements, 0:40 you can select the best type style for the job 0:44 and be ready to type again in seconds. 0:48 The IBM Selectric, a typewriter so different, 0:53 only the alphabet remains the same. 0:57

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