IBM 224 Dictating Unit, 1960s

Year Published: 1960s

Creator: IBM D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This pass play runs out of the I formation. 0:01 Narrator This man is working on a game plan. 0:04 He scouts the other teams plays, 0:07 pinpoints the weaknesses and errors, 0:08 and records them on his new IBM 224 Dictating Unit. 0:11 This man is going to court, 0:18 but not before he uses the new IBM 224 0:20 to record the information and data 0:23 he needs to plead his case. 0:25 Lawyer The negative decision was handed down... 0:27 - [Production Manager] What's the trouble? 0:30 Narrator This man is checking production. 0:32 With his new IBM 224, 0:34 he can record suggestions and ideas as they occur, 0:36 instead of trusting them to memory. 0:39 At only 28 ounces, this new IBM Dictating Unit 0:41 is so small and so compact 0:45 that you can use it anywhere you think. 0:47 At home, on trips, in conferences, 0:49 and of course behind your desk. 0:52 For more information about the new IBM 224, 0:54 call your IBM representative. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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