Fluffo Shortening, 1960s

Year Published: 1960s

Creator: Fluffo D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Can you see light through the pie crust 0:00 you bake? 0:04 I'm Norman Keel. 0:05 Right here in the Toronto Supermarket, 0:06 I'm making this test on pie crust 0:08 made with Fluffo. 0:10 To prove, Fluffo makes pie crusts so delicate, 0:12 you can see light right through it. 0:15 I'll show you what I mean. 0:17 Would you help me, Mrs.? 0:18 - Mrs. Kevin. 0:20 - Mrs. Kevin. 0:21 Would you turn on the light please? 0:22 (light switch thuds) 0:23 - Oh! 0:25 It shines right through. 0:26 - See, Fluffo makes pie crust so delicate, 0:28 you can see light right through it. 0:30 So tender, it flakes at the touch of a fork. 0:33 Now, taste it. 0:36 - Mmmm. 0:40 It certainly is delicate. 0:41 - Because it was made with Fluffo, 0:42 the pure white shortening that's put through 0:44 four separate refining processes. 0:46 That's why Fluffo makes pie crust so delicate, 0:48 you can see light right through it. 0:52 Try Fluffo. 0:54 You'll like the price too. 0:55

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