Fluffo Shortening, 1960s

Year Published: 1960s

Creator: Fluffo D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Can you see light through the pie crust you bake? 0:01 I'm Norman Keel. Right here in the Toronto supermarket, 0:05 I'm making this test on pie crust made with Fluffo 0:08 to prove Fluffo makes pie crust so delicate 0:11 you can see light right through it. 0:14 I'll show you what I mean, would you help me Mrs... 0:17 - Mrs. Kavin 0:20 - Mrs. Kavin, would you turn on the light please? 0:21 - Oh, it shines right through. 0:25 - See Fluffo makes pie crust so delicate 0:28 you can see light right through it. 0:30 So tender it flakes at the touch of a fork. 0:33 Now tastes it. 0:36 - Mmm, certainly is delicate. 0:40 - Because it was made with Fluffo, 0:42 the pure white shortening that's put through 0:44 four separate refining processes. 0:46 That's why a Fluffo makes pie crust so delicate. 0:48 you can see light right through it. 0:51 Look for Fluffo in the new red packet. 0:54

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