Fluffo Shortening, 1960s

Year Published: 1960s

Creator: Fluffo D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Can you cut the cakes you bake with thread? 0:01 I'm Norman Keil, and I'm doing just that, right here 0:05 in a Toronto supermarket, 0:07 to cakes made with Fluffo, 0:09 to prove Fluffo makes cake so delicate 0:10 it cuts at the touch of a thread. 0:13 Here, I'll show you. 0:15 Would you help me, Mrs., uh? 0:17 - Oh, Mrs. Warren. 0:19 - Mrs. Warren, we're going to cut this cake 0:20 with a piece of thread. 0:22 - With a piece of thread? 0:23 - All right, now, here we go, 0:25 I'll place the thread right around the cake, 0:26 now you take one end, 0:28 and we pull gently. 0:29 There we are. 0:32 Fluffo makes cakes so delicate, 0:33 it cuts at the touch of a thread, see? 0:35 Now, wanna taste? 0:38 - Mmm. 0:41 It's delicious, nice and moist. 0:43 - Because it was made with Fluffo, 0:45 the pure white shortening that's put 0:47 through four separate refining processes. 0:48 That's why Fluffo makes cakes so delicate, 0:51 it cuts at the touch of a thread. 0:54 Try Fluffo. 0:56 You'll like the price too. 0:57

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