Fluffo Shortening, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Fluffo D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (grease sizzling) 0:00 Narrator What do you use to fry chicken? 0:04 Yellow spread or white shortening? 0:07 Why not get the best of both, with wonderful Golden Fluffo? 0:11 With Fluffo, you get the golden richness of a yellow spread 0:16 and the light digestibility you count on with a shortening. 0:20 Be sure to get the best of both. 0:24 Get wonderful Golden Fluffo. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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