Crum and Forster Insurance, 1970s

Year Published: 1970s

Creator: Crum and Forster D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft music) 0:00 Announcer The cheetah. 0:01 One of the most magnificent species on the face of the earth 0:02 is in danger of extinction. 0:05 (lively music) 0:07 To help prevent that, 0:08 the San Diego Wild Animal Park was created, 0:09 but without insurance 0:11 to protect the people and the park against financial risk, 0:13 the park itself 0:15 along with zoos and similar parks all over the world 0:16 might become an endangered species. 0:19 We're Crum and Forster, 0:23 working with more than 9,000 agents and brokers, 0:24 helping ensure the American way of life. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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