Crum and Forster Insurance, 1970s

Year Published: 1970s

Creator: Crum and Forster D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer One day each summer, 0:01 practically every town in America celebrates its heritage 0:02 in a uniquely American way. 0:05 (cymbal crashes) 0:07 (parade music) 0:08 Announcer The Fourth of July parade. 0:09 But without insurance to protect the people 0:10 who make everything from uniforms and instruments, 0:12 to flags and franks, 0:15 the Fourth of July might look like any other summer day. 0:16 Crum and Forster. 0:22 Working with more than 9,000 0:23 independent insurance agents and brokers. 0:25 Helping ensure the American way of life. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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