Birds Eye: Danka Toaster Pastries, 1960s

Year Published: 1960s

Creator: Birds Eye D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - When toaster pastries first came out, 0:01 they was so unique people overlooked the taste, 0:02 but now that the novelty's worn off, 0:06 people want their toaster pastries to do more than pop up. 0:07 So we made new Danka 0:10 with a flaky and layered crust, like pie crust, 0:13 with a turnover-like filling and sugary topping like Danish 0:16 and to fit in a toaster because Danka's best served warm. 0:19 In other words, we made Danka the first toaster pastry 0:23 that deserves to be called pastry. 0:26

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