AMC: Rambler Rebel, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 - Why, that little low life, back again? 0:04 Say, let's see what the Rebel can do. 0:09 Okay, you Rambler Rebel, let's ramble. 0:12 (energetic music) 0:15 Plenty of power. 0:17 Ordering that big V8 was a smart move. 0:19 So was this transmission. 0:24 Shift for me, automatic for Marge. 0:26 They call it Shift Command. 0:29 Good name, good idea. 0:31 Like the power disc brakes I got. 0:34 Really safe. 0:37 Ramblers come a long way. 0:38 Good job, Rebel. 0:40 We're here. 0:41 Okay, you animated teddy bear. 0:46 Go on, get! 0:48 See Rambler Rebel. 0:51 Built with you and your safety in mind by American Motors. 0:52 (letters beep) Every minute of every working day, 0:56 two more families make their choice: 0:58 a new American Motors car. 1:01 Because quality is built in, not added on. 1:02

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John W. Hartman Center for Sales Advertising & Marketing History

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