AMC: American Motors Cars, 1960s

Genre: Commercial

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horn honking) 0:16 - Move it! 0:17 - Ah, move it yourself, who do you think you're trying 0:18 Jake! 0:22 - Charlie. 0:23 - Hey, you're looking great. Hauling cars, huh? 0:24 - Not just cars, Charlie. 0:26 Young guy's there's excitement, news, 0:28 cars from American Motors. 0:31 Meet the AMX 0:33 - Hey! 0:35 - Yeah, huh? Isn't that something? 0:36 You've never seen anything like this beauty. 0:39 It's loaded with a kinds of new ideas. 0:41 - I'll take a dozen. 0:44 - Oh, no, it's not for sale. 0:45 It's an experimental car, taking it to an auto show. 0:46 But here's one for for ya. 0:48 This baby just won first place in acceleration. 0:50 Class six, this year's pure oil performance trials. 0:53 - First place 0:56 - Yup, Rambler American ran away from everything 0:58 in its class and it's still wearing the lowest list price 1:01 of any car made in America. 1:04 Who's got the news, eh? 1:07 - American Motors? 1:09 - Now wrap your eyes around this solid 6 cent, 1:13 The Ambassador DPO, real classy. 1:15 Ambassador sales are up to 26% over the last year. 1:18 - Hey! 1:21 - You like, yeah? 1:22 Motor Trend Magazine calls it 1:23 the industry's richest interior. 1:25 - Poshly posh. 1:26 - And that's not all, has double safety brakes 1:28 and coil spring seats. 1:30 - Like in a Cadillac! 1:31 - That's what they mean by quality built in, not added on. 1:32 That's why these cars stay younger longer. 1:37 You know, keep that value. 1:39 It's like I said, Charlie, this is the company 1:41 that's hatching all the younger ideas, 1:43 up and coming American Motors. 1:46 Hey, gotta get rollin'. 1:48 See you in Los Angeles! 1:50 - Yep. See you in Los Angeles. 1:53 Los Angeles? I'm goin' to New York! 1:56 Jake! Let me outta here, I'm goin' to New York! 1:59 Jake, what are you doin' to me? Let me outta here! 2:03 I'm goin' to New York! 2:06 - Every minute of every working day, 2:09 two more families make their choice, 2:11 a new American Motors car, 2:13 because quality is built in, not added on. 2:15