AMC: 1967 American Motors Car Line, 1966-1967

Year Published: 1966 to 1967

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - If the 1967 American Motors didn't build safety 0:01 into the Now Cars, 0:05 you wouldn't get an outside rear view mirror, 0:06 pull grip handles, push button locking system 0:09 and higher strength locks in the doors, 0:11 deep dish wheel, lane changer turn signals, 0:12 four way flashers, energy absorbing steering column, 0:14 brake system warning light, 0:17 safety styled and padded instrument panel, 0:18 double safety braking system, non-flammable carpeting, 0:20 padded visors, day night safety mounted mirror, 0:22 molded ceiling, non-glare windshield wipers and washers, 0:24 high strength windshield, 0:27 seatbelts and shoulder belt anchors, coil spring seats 0:28 to fight fatigue, wink lights, backup lights, 0:31 then tires with tread wear indicators and safety rim wheels 0:34 and engines with reserve safety power 0:38 and a solid, single unit body. 0:40 And that's what you'd get 0:42 if we didn't build the safety in, nothing. 0:44 Every Now Car from the 1967 American Motors 0:48 is built with your safety in mind. 0:51 See your Now Car dealer, 0:54 your American Motors Rambler dealer, now. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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