AMC: Rambler Rebel, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What kind of car is this? 0:02 - Beats me. 0:03 - Some new '66. 0:06 It says here Rebel. 0:08 - Rebel? 0:10 - Sure good looking. - Rebel? 0:12 Rebel what? 0:13 (mumbling) 0:15 - Excuse me, pardon me. 0:19 - What's the rush? 0:21 What's your hurry? 0:22 - No this is my car. 0:23 - Oh, okay, okay. 0:24 What is it? 0:25 - The Rebel, Rambler Rebel. 0:26 - Rambler. 0:28 - It's bigger than I thought. 0:30 - A rambler with a stick shift? 0:31 - This one has, 0:33 it works either manual or automatic. 0:33 - Can't get that out my Chevelle. 0:35 - Hey, plaid bucket seats. 0:37 - They're nice huh. 0:38 - Rambler Rebel, 0:39 it sure surprised me. 0:40 - That's a beauty. 0:44 Narrator See the '66 Rebel tomorrow 0:46 at your friendly Giant Killer, 0:48 your American Motors Rambler dealer. 0:50 Rambler Classic Rebel by American Motors 0:53 where quality is built in, not added on. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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