AMC: Rambler Rebel, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What kind of car is this? 0:02 - Beats me. 0:03 (footsteps thudding) 0:04 It's the new 66. 0:06 (footsteps thudding) 0:06 Says here, "Rebel". 0:08 Rebel? 0:10 Sure good looking. 0:11 - Rebel? 0:12 - Rebel what? 0:13 (crowd murmuring) 0:15 (man coughs) 0:18 - Ah, excuse me. 0:19 Pardon me. 0:21 - What's the rush? 0:21 What's your hurry? 0:22 - Well, this is my car. 0:23 - Oh, okay. 0:24 - What is it? 0:25 - The Rebel, Rambler Rebel. 0:26 - Rambler? 0:28 (crowd chattering) 0:29 - She's bigger than I thought. 0:31 - A Rambler with a stick shift? 0:32 - This one has. 0:33 Works either manual or automatic. 0:34 - Can't get that on my Chevelle. 0:36 - Hey. 0:37 Plaid bucket seats. 0:38 - Yeah, nice huh? 0:39 - Rambler Rebel. 0:40 Sure surprise me. 0:41 (crowd chattering) 0:43 Narrator See the 66 Rebel tomorrow 0:47 at your friendly, giant killer. 0:48 Your American Motors Rambler dealer. 0:50 Rambler Classic Rebel by American Motors. 0:53 Where quality is built in, not added on. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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