AMC: Rambler Classic Wagon, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car honking) 0:01 Boy Hi Shelly. 0:02 Woman 1 Hey, so that's your big surprise! 0:03 Woman 2 How about that? 0:06 - Nice. What is it? 0:07 - Rambler. 0:09 - Rambler. 0:10 - Rambler Classic. 0:12 - Sure fooled me. Nice roof rack. Expensive, huh? 0:13 - Nope. Not a cent, comes built in. 0:17 - Wow. Now she tells me. Okay kids. 0:19 The one on our Chevelle cost extra. 0:22 - Hey the seats, your half moves. 0:26 - Yeah we got that special. 0:28 You can move yours back all the way if you want to. 0:30 - I'm surprised. 0:33 - Uh oh some one - 0:34 - I really am. Hmm Rambler. 0:35 Boy I'll get it. 0:39 - Can you imagine if we'd left that behind. 0:40 Announcer Rambler CLassic Wagon has lots 0:43 of surprises found in no other '66 car. 0:44 See it at your friendly, giant killer. 0:48 Your American Motors Rambler dealer. 0:50 '66 Rambler Classic by American Motors, 0:52 where quality is built in not added on. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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