AMC: Rambler Classic Wagon, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car horn beeps) 0:01 - Hey, so that's your big surprise! 0:03 Driver How about that? 0:06 Mom Nice, what is it? 0:08 Driver Rambler. 0:10 Mom Rambler? 0:11 - Rambler Classic. 0:12 - Sure fooled me. 0:14 Nice roof rack, expensive, huh? 0:15 Driver Nope, not a cent. 0:17 Comes built in. 0:18 - Well, now she tells me. 0:19 Okay, kids! 0:21 Driver The one on our Chevelle costs extra. 0:22 - Hey, the seat. 0:26 Your half moves. 0:27 - Yeah, we got that special. 0:28 You can move yours back all the way if you want to. 0:30 - Oh! I'm surprised. 0:32 [Child] Uh-oh, somebody- 0:34 - I really am. Hm, Rambler. 0:37 Child I'll get it! 0:39 Driver Can you imagine if we'd left that behind? 0:40 Narrator Rambler Classic Wagon 0:43 has lots of surprises found in no other '66 car. 0:44 See it at your Friendly Giant Killer. 0:48 Your American Motor's Rambler dealer. 0:50 '66 Rambler Classic by American Motors. 0:53 Where quality is built in, not added on. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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