AMC: Rambler Classic Wagon, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car honks) 0:00 Kid Hi Shelly! 0:02 Woman Hey! So that's your big surprise? 0:03 - How about that? 0:06 - Nice! What is it? 0:07 - Rambler. 0:09 - Rambler. 0:10 - Rambler Classic. 0:11 - Sure fooled me. 0:13 Nice roof rack expensive, huh? 0:15 - Nope. Not a cent. Comes built-in. 0:17 - Well now she tells me. Okay, kids. 0:19 The one in our Chevelle cost extra. 0:21 (kids talking) 0:24 Hey, the seat. Your half moves. 0:25 - Yeah, we got that special. 0:28 You can move yours back all the way if you want to. 0:29 - I'm surprised. I really am. 0:33 Hmm. Rambler. 0:37 Kid I'll get it 0:38 - Can you imagine if we'd left that behind. 0:40 Announcer Rambler Classic Wagon has lots 0:42 of surprises found in no other '66 car. 0:44 See it at your friendly, giant killer, 0:47 your American Motors Rambler dealer. 0:50 '66 Rambler Classic by American motors, 0:52 where quality is built in, not added on. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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